Concept Brief

The Provocation

As the virtual becomes a natural augmentation of our physical relationships, how can these virtual interactions become less of a substitute for physical proximity and rather a mechanism to extend and augment intimacy (play/engagement/closeness) in 2050?

 

Final Content:

Final Scenario:

• Breaking News: IN-LINE Couple die in tragic fire

Final Back Cast:

• 2050 Backcast: How we get from 2013 to the UME world

UME Company Promotional Material:

• Advertisement: Go IN-LINE with UME

• Brooke Madison, live-sharing her IN-LINE experience

 

Working Scenarios from Process

• The Scenario Story
• It's a Woman's World
• Everyone is IN-LINE
• Empath High
• UME: Corporate Website

 

Selected Previous Materials

• June 20 Team Presentation on Signals and Scan Hits
• Signals and Scan Hits
• Initial Product Description