Next week, I am headed to Vail, Colorado for the Cloud Identity Summit where we kick off the filming for my third Future Scenario Short. While my past two shorts have been design fictions, based on my research, this one is a little different.
In Fly Me to the Moon I designed the product and user interface of something that currently does not exist - but the technology to enable it does. When working with my prop-makers, one of them suggested we mock up the software and display it, while another asked when we were going to actually build it. My sound guy on the shoot pulled me aside in a quiet moment and asked me with great excitement when this would be able. He started telling me how it would make going out with his friends easier. (I was beaming with validation of the results of my research and future scenarios.)
We used the same technique for the products showcased in Flowers for Grandma (still in post-production). I'm always gratified when people ask me if the products in these films exist after they see them. Well.... they could exist. It's not technology that is the limiting factor in most cases. It's collaboration between the existing systems. And since these existing systems are mostly owned and operated by large corporations, getting them to work together can sometimes be a challenge. And it was exactly for this reason that I joined Innotribe.
Well, we might see those things change in this third video. But you'll have to wait until Fall, where we'll globally launch it at Sibos in Osaka. I bet it will show you a positive vision of the future that you can barely imagine today...
It's not just the products themselves, it's the narrative around how they are used and how they impact society. I heard a rally good new word for this the other "imaginaire".
http://www.chyp.com/media/blog-entry/story-time
Posted by: twitter.com/dgwbirch | July 14, 2012 at 02:58 AM