Five years ago I incorporated a company based on a vision. I named it after the picture in my mind of my two favorite shapes: a spiral and a triangle. I thought, how the hell can a triangle also be a spiral? A spiral is circular, a triangle, well, triangular. I lightly held these two conflicting shapes in my mind, asking how they could be the same. Slowly, the spiral turned sideways and stretched out in 3D space and that is when I saw the triangle. It WAS both a spiral and a triangle! The object was purple, my favorite color at the time, and so I named it The Purple Tornado.
I was so taken with the vision, I immediately knew it had to be a company. What the company was to do/be did not matter.
With further exploration of the shape I realized it was more than just a tornado, it was also a funnel. Envision the wide top mouth. This reached all the way out into the unknown, unconscious, the potential, the place of all possibilities dreamed and undreamed. The other end of the spiral, the small, compact end, stretched down to earth. It spit ideas into the harsh reality of our world as physical objects, products launched - the idea manifested in material form.
The Purple Tornado is this metaphorical funnel bridging heaven and earth. It is the device I use to reach out into the unknown possibilities and pull them down, manifesting, creating, clarifying, applying the pressure of this reality to manifest, to create a real expression of the idea, an object. The Purple Tornado is an entity of this reality (just ask the IRS) but it is not like any traditional business. It comes and goes as it is needed, much like the blowing and calming of winds. It exists for the sole reason of channeling ideas into reality. Sometimes those ideas are technology products, other times they are experiences and they have ranged from a Debt Auction to a Zombie Cabaret.
Not everyone understands my company. But that's ok. It exists as a metaphor and paying tax entity. But it comes and goes as it's called - not by me - but by the ideas that ask to be realized. It exists to be of service to the possible. To enable these faint baby cries of ideas, of possible futures, to get a chance to exist. The Purple Tornado listens to those cries and whenever possible, helps birth them as best as the resources allow.
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