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September 12, 2009


Cliff Allen

You've done a great job in defining the process of choosing a personal brand and implementing it.

When a process is as complex as this, it really needs a mind map to see how all the pieces fit together.

I've been using a mind map to diagram a series on marketing strategy that I'm writing. I was surprised at how much clearer things became once I created the mind map.

Anyone who is concerned about their "personal brand" needs to work through your process. I'm doing that now.


Hi Cliff,

I just saw this comment. How did I miss it?! I'd love to hear how your process is going. In the next few weeks, I'm going to be "dry-running" my personal branding workshop. Would love to have you participate. :)


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Heather Vescent

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  • Helping you understand the future.

  • Helping you understand the future.