Got a new idea? Need to tell the world about your idea? Need to build it? I'm the person you need.
As a writer, internet strategist, marketer, organizer, philosopher, researcher, believer, instigator and artist, I am constantly pushing my own limits and those of the people around me. With over 50 Internet product launches and twelve years of experience, I have also accumulated more than 30 recommendations from past clients and collaborators.
Technology is my passion; making it usable is my pleasure.
Strategy and Business Development
Do you know where you want your business to go? Do you know how to get there? With over 50 Internet product launches under my belt, I can help you clarify your goals and create a business, product, marketing and internet strategy to reach it. My experience will save you from making bad decisions, which saves you time and actual dollars as you bring your best product to market as quickly as possible.
New Business Sounding Board
You’ve got an idea. Don't develop it in a vacuum. I will help you find the trees instead of the forest and execute your vision for a successful product launch. Heck, I’ve already done it over 50 times.
The Chinese Menu
I know what it takes to build a product and each step you will take along the way. I have direct hands-on experience and will train your team about how to accomplish goals or work jointly with you to execute your plans.
Here are some of the things I do for clients:
- Define Product Vision
- Create Company or Product Roadmap
- Write Product and Marketing Requirements Documents
- Create Product Launch Plan
- Define and create Audience Development Program
- Web Application and Site User Interface Design
- Identify and create User Acquisition Strategy
- Identify and create User Retention Strategy
- Write Product Positioning and Messaging
- Perform Primary Market Research
- Advise on traditional and social media PR
- Create and manage Customer Advisory Boards
- Organize a Customer Council
- Create Customer Outreach Program, including a Customer Newsletter and other SM outreach methods (Facebook, Twitter, Video Sites)
- Create a Product Evangelist Program
- Research and analyze Competitors
- Identify and write appropriate Marketing Collateral
- Identify and define Product Support Requirements (Demo, Help, Tutorials, Support & Ticketing System)
- Strategize company participation at Industry Events
- Organize and host Company/Product Parties
- Collect and Document Customer Success Stories, including User Referrals
- Define and manage Product Beta Testing Programs
- Set up and maintain Metrics and Statistical Reporting
- Create Social Media, Blogs, Twitter strategy and execute on it
- I can also teach you how to do a reverse 180 and sliding 90 in your car if we get along really well.
I am focused on creating the best product for your customer which will make your company successful.
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