With all the talk of privacy going away, cameras and surveillance everywhere, and people actively fighting, I see a different way. Evolve with the technology.
So what, there are cameras tracking you, and face recognition software - where's the visually scattering make-up? I can envision a future where makeup (and clothing and accessories, shy not) have additional benefits. Not only can you have healthy glowing skin or waterproof eyeliners, but it provides a privacy fog around you. Perhaps it scatters or shifts the way your face looks (so it's not identified as a face). For example eye makeup that renders your eyes invisible to the algo processing the video feed.
Alternately, I can see using these makeups or clothes to show information, patterns or art. Could someone create a visual virus that infected algos that were exposed to it.
It's a mashup of They Live, Gully Foyle's face in the Stars My Destination, Ghost in the Shell, tattooing, beauty and tiger stripes.