It hit me earlier this week. The theme for 2009.
I was thinking about how I really rocked the 2007 theme, which was pimping and promoting, which was a really hard practice but amazing.
Then, I was thinking about how I am sucking at the 2008 theme, which was/is "Going Mainstream." But am I really sucking at it? I've worked/launched on multiple projects (for clients) that are far from underground. My strategy for going mainstream was in supporting the individual subcultures, maintaining their authenticity and introducing them to a wider (potentially mainstream) audience - all while not diluting the original subcultural identity.
So in that sense, yes, I am rocking it. I helped Jonathan launch his book to a wider audience and at Crowdgather we have many individual authentic subcultures/niche cultures/alternative mainstream communities and they're all going bigger and better, all while maintaining their identity.
Besides, "going mainstream" is not something you can do in one year. It's a long term strategy. 2008 was the first year I put focus on it. (Instead of giving the mainstream the bird and lurking in the dark alleys and blue highways, as I previously have done.)
But 2009. What are you going to be all about? Something much more material, physical and selfishly close to home. And probably some of the most fun I have had in a long time.
You'll have to wait several months to find out my new theme, but I haven't been this excited in a November in years. 2009 is going to be a lot of fun and I am very much looking forward to it and the adventures it brings.