Play by today's rules or change the game?
not showing up in search results? (women's search engine)
play the game because it's out there.
want to be an "A" list. know we can't make a living on it
play by the rules and not check yourself at the door. (how much of yourself do you check at
blogging is about not playing by the rules
brand new medium. kicking convential play by the rules by the ass
(if blogging is not playing by the rules, why/how have convential rules been applied?
categorized, linking, popularization, top 100, etc.)
arent' the top 100 if they were better bloggers.
do we want to be on that list.
innovate beyond the list. (how?)
What are the rules of the game:
- this conference changes the rules
my rules of the game
- have to network (tell people you need, tell people what you can give) How you can help
them. Tell people what they need. good at networking. links and viaiblity
- be revelant
- be unique
(charlene, forrester blog)
Haley: networking is spot on
any link love or traffic, came like this: I in the beginning, bloggers and asked them to
mention the stuff I am writing. sometimes yes, no, go away. and then I ask again.
"women don't ask" shocked that people don't ask me to link. women don't ask.
A list counts to the press. In the tail - doesn't count.
A lot of people in the A list are friends and technologists -creators of the blogging
black puertio rican womand: Guys's won't link. the link circle jerk.
do we care about playing the technoratie work - consortium blogs. not just one person blog.
someone from the audience: I don't look at the technorati 100 - don't gpo to the recommended
list. I go in and look into the search terms.
Reach a broader group of people.
A list is NOT technorati 100 - my A list is different per person. Network, be relevant, be
Interested in my niche issues.
The men are not writing about the issues that I write about.
Technorati - maybe lists the top churn issues/topics.
Women in pink from the back: Do we need to validated by trational media, technorati, the A
Why do we waste time,
Response: how much future could you go if you get noticed?
Dana Boyl - women don't social network - (misbehaving.net)
women - build dense network
men - weak ties
linking is equal tie structure. they ways we use th
what rules do we operate in? - change technology, by tags,
new code, mechanisms, for validatingg questions.
Amy - contentious.
bloggers don't tihnk about their goals. what do you want to achieve by communicating. be
clear about your goals.
blogging to make change on a local level. - we became the source, ahead of hte mainstream
media, broke the story. wasn't about traffic, was about something we were trying to do in
the world. Revelant and becoming the source. We became the media. Credibility. Not most
popular overall. Makes you the source on that topic - what you care about. Dina level.
Melinda Gibson: hiddentruth.com
BOF: traditional media, can we save it, do we want to save it? publishers are dying for
diversity of voices. take an issue or a stand.the press began as a marketplace of ideas,
aspires to share truth.
Need for diversity. LA times, no women contributers. code -
short term -
long term - change the code of the tools
Mable lee - picture marketing .com - ceo. white man's rules.
the blog is a whole new your
your sphere of influence. it's our voices/opinions.
a new metric for women's voices.
lizrizzo - everyday goddess.net. collaborative blogs.
want more versions of hte technorati 100.
I'm looking for individual voices.
more specific types of lists.
weblogs.inc - photoshop blog - jan kabill
a specific thing to be one of those blogs in my field. joining a network will get me links.
I write for them. join up in networks. take the helm
caren luk - work for MS.
defining what your A list is. connect hte people in your industry.
does it matter to be the most popular person in the world? will that make you successful?
grow your business? 50% women helping to develop the products. change from the inside.
shape the rules.
Koan. daily blogher tag.
Technorati doesn't do what it says it does.
Nial Kenndy from technorati.
do not remove any tags. DMCA issues.
ping based service to get updated.
every 24 hours, what is the update schedule:
harvest blog: blogger has a change log
5 minutes come grab you. in the morning is the spike... 15-20min aroung 10am
general link counting.
scrape on the front of your blog,including the blogroll.
community algorythim - to express what it means to blog within a community topically and
communities of people who link together but don't blog about similartopics. to express our
convesation than inboundlink. inbound links is a throwback to old media method. when we have
digital technology possiblity to create algo that don't just include one method but other
comments, link out. would like to help what those things are. tell me what matters to them
sociall y about their online activities to transfer into an algorythm and ask them to give
us a list that is reflect of conversation and topic areas. www.napsterization.com
networks of choice. i don't want to make a network with you because I think you are an
idiot. who we are choosing to talk to. not make bonds - theflink
marion douglas - marion's blog - coming out colored - blog internationally. small group of
people. write about africa, america, the asia. speak 5 languages, multi-lingual bloggging.
communities of color that people don't know anything about. are real people.
Lena Trott. president of 6 apart. livejornal is about 72% female. 72% under 21 and are
movable type/typepad - 50/50. women using our tools. not just for politics. writing about
myself because I knew that topic best. often dismissed, mena trott... meg, caterina, high
positioned women in social software - always thrown out (shelly powers - critical of women)
about being a foundation sponsor. I don't write about the women in the company. don't hear
the positive people. don't be too critical for women doing it.